Blues Bytes – Demagogue in Denim – Rev. Billy C. Wirtz 7.20.12
Chip Eagle | Jul 19, 2012 | Comments 9
Slipped Discs
Demagogue in Denim
By Rev. Billy C. Wirtz
Damn, I wish I had thought of that title, but then again, I wish I’d thought of almost everything in A Face In the Crowd.
For the past thirty years, I have listed Night Of The Hunter as my all-time favorite movie.
A Face In The Crowd just took that title belt.
When I wrote my column about Andy Griffith, it had been nearly a decade since I had seen the movie.
The parallels between this movie and events as recent as last week continue to move this picture from interesting to lock–your-doors chilling in it’s surreal foreshadowing of July 2012.

Free Man In the Morning
As a instrumental version of “Key To The Highway” plays in the background, we roll up on an idyllic town square in Arkansas. Patricia Neal is a reporter with the local radio station, doing a “man on the street” series of interviews.
When she decides to enter the local drunk tank, we descend from Mayberry to Cape Fear. The hoboes are surly and filthy. The main holding tank is for whites and in the background a cell resembling an animal stall houses the lone black inmate. Her attempts to get some humor out of the men result in an obscene impression of a jackass by real-life southern comic Rod Brasfield.
The sheriff kicks a sleeping form under a blanket and we get our first glimpse of the vile, lecherous drifter named Lonesome Rhodes.
He eyes Neal from head to toe and pulls out his guitar.
Running his hands gently over it, her proceeds to inform her:
“You see, unlike a woman, I can always count on this gui-tar. Yeah, when she get’s out of tune, I just give her a little twist and she straightens right out.”
The word “twist” is delivered with a snarl and a laugh sinister beyond words.
He then proceeds to hit an “E” chord and sing:
“I’m a thousand miles from home..”
This is Hollywood’s first and last use of the blues at it’s most stripped-down, bare-bones honesty.
There’s nothing vicariously romantic (Bessie Smith in Stormy Weather), nor comical (The Blues Brothers) about these blues. They are the dischordant aspirations of an alcoholic parasite whose dreams begin and end with getting out of jail in the morning, so he can buy some booze and some tail and repeat the process.
From his first scene onward, Griffith’s character oozes a slimy, gutter-level sensuality. He’s Elvis with no redeeming value, a white-trash sixty-minute man who derives success and pleasure from his carnal appeal to the wives and secretaries of polite society.
Authority is raked over the coals. The white men of power, the ad agency execs, the media moguls, and even the elected officials, are portrayed as spineless, Janus-faced eunuchs.
Griffith’s first step up the ladder is a TV station in Memphis. His premier act of defiance is to spit in the face of the establishment by mocking his white, impotent sponsor (a mattress company!!) and proceeding to help a black, single mom rebuild a home recently destroyed by fire.
As “Key To the Highway” fades in, we see Griffith heading for New York City.
Before leaving for New York, he collides with one of his writers, played by Walter Matthau. In one of the few moments in movie history (that bothers) to capture the tension between southern gentry and white trash, Griffith takes every opportunity to show his venomous hatred for “Vanderbilt ‘44” as he refers to Matthau’s character.
The product that launches him from local star to national fame is a worthless vitamin supplement known as “Vitajex.”
When Griffith enters a board meeting, the ad execs are arguing over how best to appeal to the public’s intellect. He proceeds to launch into an impromptu speech equating Vitajex with virility and sexual stamina.
In this scene alone, Griffith’s sociopathic personality switches from Hannibal Lechter to Will Rogers no less than three times. He continues to do so, unchecked, for rest of the movie. Griffiths’ absolute brilliance in his portrayal of Rhodes reveals that even his apparent addiction to power is itself only a facade, underneath which lies an insatiable need to crush and humiliate anyone he sees as having been dealt a better hand than himself and his cronies.
The Cracker Barrel
When Brasfield, as “Beanie” introduces a “new-fangled” gadget that proves to be a primitive computer producing canned applause and a laugh track, the movie goes from eerie to unrelentingly dark.
Having now attained national prominence with Vitajex, Griffith’s character begins trying to think of a name for a television show that supports political hacks and spews right-wing dogma disguised as down-home philosophy.
He names his program:
“The Cracker Barrel.”
As his power continues to grow, he is called upon by politicians as an advisor and (I swear) public relations/media consultant.
I sat there dumbfounded as he eviscerated the senatorial candidate (a thinly disguised Estes Kevauver) in front of the his yes men. As Rhodes corrected his speech, I kept waiting to hear the senator say “cheesy grits.”
When Griffith begins to mock the senator, the camera pulls back to reveal a room full of men laughing. The loudest and harshest laugh belongs to the senator’s butler, a black man.
On the next episode of Cracker Barrel we witness the candidate haranguing social security and big government, followed by Griffith singing “What a Friend We Have In Jesus.”
Why MSNBC and those on the left do not show this movie on a twenty-four-hours-a-day loop escapes me.
The final irony occurred courtesy of Turner Classic Movies.
Immediately following A Face, TCM presented No Time For Sergeants.
Gone was the virile, white-trash Lonesome Rhodes replaced by a sexless, idiot savant named Will Stockdale.
In the opening scene, Griffith’s sweat-stained “wife-beater” shirt is now a pair of (ironed and pressed) overalls.
The southern stereotypes are painfully simple-minded but lovable, the very character that Lonesome Roads himself sold to the public.
Once again, cinema foreshadows reality. When the best gag in the movie revolves around latrines, we are witnessing Larry The Cable Guy in a larval state.
A Face in the Crowd presents a threatening, unlikeable character reinforcing every fear of his more successful male peers. Their endowment is financial, but his is of a more desired sort that they can’t buy. He makes them money, but they pay dearly.
I guess I must not have been the only one to notice the not-so-subtle sexual anarchy and the race/class boundaries dissected by A Face In The Crowd.
In No Time For Sergeants there’s also no time for blacks, as Bigger Thomas/ Lonesome Rhodes/Howlin’ Wolf is tamed and demoted to an emasculated simpleton. Mama Guitar’s curves have been replaced by a row of saluting toilet seats, and things are, for the ruling class, back to the way they should be.
A Face In The Crowd is the darkest movie I’ve ever seen; it may have forever spoiled The Andy Griffith Show for me.
There’s not one single moment of comic relief, none.
Forget Oh Brother Where Art Thou?, this is the real post-war South.
I won’t spoil it for you, but check out the scene at the end briefly hinting that Rhodes’ true personality has been hidden the entire time.
The existential theme of “no one leaves unscathed,” the corrupt media figures, and obvious foreshadowing begs the question:
Aren’t these the perfect times and circumstances for a remake of A Face In the Crowd?
Someone must have thought so.

Rev. Billy C. Wirtz is a weekly columnist at BluesWax. Each week he finds artists, albums, and music that you should know about. He also plays piano. His radio show, Rev. Billy’s Rhythm Revival, is available in podcast. To hear the latest, go to Rev. Billy C. Wirtz’ page on Facebook and look for the link.
Filed Under: Blues Bytes • BluesWax Weekly • This Week's BluesWax
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Started watching the movie when TCM aired it. Had to stop and taped the rest of it. Glad to have your input as I watch the rest of it.
Thanks.
WEird…
I just borrowed this movie from the library after ordering it shortly after Mr. Griffith’s passing and watched it yesterday. (Had seen it years ago) My wife just finished watching it not 15 minutes ago. we both liked it, though agreed that the last 1/3 could have been shortened.
Peace, John
Let it not be forgotten–Andy Griffith recorded a blues album, with Brownie McGhee backing him up. It wasn’t great, but it didn’t suck. He understood more about the real South than he showed in Mayberry.
A Face In the Crowd has long been one of my 2 favorite movies, along with The Manchurian Candidate. I saw it as a first run movie, then years later (having seen it again in the intervening years), paid a ridiculously high price for a VHS of it, when home video was realtively new, and I could not anticipate that it would become cheaper. (I also saw No Time For Sergeants as a first run movie, at Radio City Music Hall.) I was never a fan of The Andy Griffith Show. I did not dislike it, but was not inspired to tune in. I have wondered if I had ever met Andy Griffith and told him that I considered his greatest work to be something that he did so early in his career, he might have felt offended. Of course one should note that the recurring theme song in the movie is Sitting On Top of the World, originally recorded in 1930 by the Mississippi Sheiks (but not their version). I hope that your column has made more people aware of the movie, which I consider underappreciated.
Billy, thanks for bringing attention to the movie in your last Blues Bytes article. Like many my familiarity with Andy G was thru The Andy Griffith Show and Matlock. Again, due to your reminder of the existence of the “Face” I recorded it last week on TCM and finally got around to watching it last night. Your analysis of the movie is spot on! Additionally, I believe that Griffith’s acting in this drama should have resulted in an academy award nomination for best actor because,as has been previously noted, this is NOT the Andy we come to know and love. On another note, I thought the background instrumental music was one of my favorite blues songs, “Sittin’ On Top Of The World,” but I defer to you as I’m a blues fan and you’re a blues man! I’ve also ordered Griffith’s 1959 blues album from MusicStack.com that you recommended.
Switching gears for a moment, also wanted to say that I just reread your book, “Sermons & Songs,” and highly recommend it to any and all Rev fans. It is classic Billy, i.e., funny, irreverent, and enlightening. BTW, I was born and raised in SE NC, the Lumberton area (yes, I’ve stayed at the Motel 6) and very familiar with Beach Music, Doug Clark, Pedro’s South of the Border, etc., etc.!
Wow!
Where to begin?
Once again, I stand corrected. It was “Sittin’ On Top Of The World.”
(The evolution of that song itself worthy of a column, if not an entire book). Where else but in this column would there be not one, but several folks who know that?
Thanks, however, did anyone see the song listed in the credits?
Personally, I loved the Andy Griffith show. I thought it had great writing and truly awe -inspiring acting. There is a certain regionalism involved. I have met folks from all over the country that remember Andy Griffith, but (as I explained to Chip Eagle) the Andy Griffith Show is an integral part of Southern culture.
Ask almost anyone from the South about their favorite episode and they can tell you.
-I don’t know how many of my friends have used the name E.T. Bass as an alias when signing into motels and for obtaining P.O. boxes.
-”Opie and The Birds” is still one of the greatest single episodes of television ever made.
-Howard Morris’ character Ernest T. Bass was manic, twisted, (improvised on the spot by Morris) genius. Morris also directed several AG episodes and starred in several Twilight Zones.
Barney Fife? “Barney and the Motorcycle?” “The Girls From Mt. Pilot?” (“HI Bernie”) I mean, never mind, don’t get me on an Andy Griffith rant.
BTW- How can you tell what season you’re watching?
Answer- By the key that the theme (Fishin’ Hole) is played in.
Andy Griffith was indeed robbed of an Oscar. But then again, Patricia Neal , director Kazan, were all deserving of far greater recognition than they received for the film.
Thanks to Mr. Melvin for the kind words. Unfortunately, the book you mentioned is out-of-print, however, if you go to Amazon and type in my name (minus Rev. at the beginning) you might be in for a surprise.
…And finally- Apparently Griffith himself admitted that although “A Face In The Crowd” wreaked havoc on his marriage, in some ways it was closer to his own real-life persona than the characters he portrayed in later T.V. shows.
Check out “Mayberry After Dark” for a review of Andy’s album.
This just gets better with every week. I am honored to receive such well-thought out and expressed feedback. Be they corrections, your two-cents worth, or additional information, I welcome and encourage them.
Stay tuned.
Couldn’t agree with you more. Being a blues and TCM freak, I’ve seen these movies countless times. I’m not a big fan of Andy’s. Barney Fife was the best thing about his tv shows but a Face In The Crowd is Andy’s only movie that I can still watch.
“Opie the Birdman” was the name of the episode. Ranked 24th for all-time greatest TV episodes by “TV Guide.”
Wow! Thanks for the summary because I can say for certain this is one movie I will never watch. The images presented here are sufficiently graphic that digging any deeper would simply resurrect a lot of memories that are far better remaining where they are. Thanks, Rev.